Every day we work hard as entrepreneurs, our mind is racing a hundred miles an hour because we have lots of business ideas and it’s hard to stay focused. We are helping people solve some problem and have much to share to our audience, our customers. So each day you begin walking down the track, with much of your focus on details. You look at your calendar to see what’s on the schedule today, you deal with your emails, post on social media and comment on others, and have already decided that you will work on the business revenue generating tasks right after you work on your blog. Then BAM a big truck bears down on you, forcing you to stop or change directions.
Has this ever happened to you?
Today, I recieved a frantic call from one of my clients. She was feeling completely overwhelmed with trying to get things ready for her next online event, a new coaching program, and didn’t know how she was going to do it, especially since she had let her assistant go. Her business life was in utter chaos. There was copy to write for her sales page, attend a local networking event (which she was speaking at), send out her weekly ezine (which she still have to write) and her list went on and on. At the same time, she wanted to discuss doing a teleseminar within the next two weeks, so that she could sell her next product (which wasn’t completed). Whoa! Put on the brakes baby! Let’s break it down, organize and prioritize it. After 45 minutes, we accomplished a clear path for the next two weeks. No overwhelm…just a nice steady pace. She knew exactly what she was going to focus on, why she was focusing on it and when she needed to focus on it.
To me this is struggling against the flow and focusing on the turmoil of your own business. You do have a choice and each choice you make affects your outcome. We’ve been conditioned to be busy all the time and that it will bring rewards. So not true! Being busy doesn’t bring money or success. We tend to fall victims on focusing on numerous details. When, in fact, what we should be really focusing on is understanding the people who make up our pool of potential customers and what they want.
Ask yourself this one question, “What is the ultimate goal of my business?”
This may require you to step outside yourself and into the hearts and minds of other people, your customers and potential customers. Think about, what is the one thing I should be doing to achieve my goal. Do you need to plan a webinar so my customers can experience what I have to offer? Is this the time to connect with potential speakers and do an interview teleseminar so your list can grow? Have you got an information product that you can sell and is filled with what your customers want? Connect and let your audience, your prospects, your customers know who you are and what you offer so you can continue to reach your goals.
You can adjust to any kind of chaos and deal with it gracefully, or you can allow it to stop you or force you into costly and time consuming detours. The details are not your business they are merely the steps you take to stay on the track toward your goal.
What do you think? Share your comments below.