Information products are an excellent growth tactic and they can be introduced at any point in your business development. Launching your product is a big job and involves lots of creating and planning. You may spend months getting the actual product ready, which means you’ve invested your time, money and energy into the product. Plus, there is the additional task of mapping out your marketing strategy, which you’ve hopefully done, so you can reach your sales and traffic goals.
Before you jump in and launch your information product, I want to give you that extra edge. Here are some common boo-boo’s that many online entrepreneurs make and how to avoid them.
Editing Your Product
You want to make sure your product is top notch before you do your product launch. It’s a reflection of you and your business. It’s important that if your product is an audio it should have good sound. If it’s a video it needs to have good lighting. If you’re launching a print product go over it with a fine toothed comb for grammar and spelling errors. No one is perfect. However, the more errors you can catch and correct, the better, so make the time.
Are Your Links Working?
Most information products contain links, which are usually internal. These can either be to other websites and resources or to your own business website. If the link doesn’t work, you’re running the risk of losing the impact of your product. Make sure all of the links work. Check them and double check them again.
Honesty through Transparency
Too often this piece is forgotten during a product launch. Be up front with your policies and procedures. This includes the price of anything, how you charge, what happens after a person buys from you and who you are. By being clear and honest it builds a level of trust. Transparency is important in online marketing and it’s particularly important when selling information products.
Secure Your Product
There are always those individuals who will go to extra lengths to infringe on your copyright. However, you don’t have to make it easy for them to copy your product. Make is secure so they can’t change it and repackage it as their own. In addition to copyrighting your information product, make sure to also deliver it in as secure a method as possible.
For example, if you’re delivering a print product save it as a secure PDF file. Password protect it so no one can copy or change it.
Don’t Complicate the Delivery System
Do you like it when you buy a product and you have to opt in six times and then you receive ten download links? It’s confusing and painful! Your customers shouldn’t have to continually click just to get access to something they already paid for. Prevent frustration or unhappiness with your paying customers.
Streamline your process and make the delivery as easy as possible. Test your delivery system, or have someone else try it out, to ensure this is a seamless, uncomplicated transaction. If you have double opt ins, let your prospect or customer know what to expect in advance. Be as transparent as possible.
Product Downloads are too Slow
You know how frustrating it is to have to sit at your computer and watch your cursor spin, for what seems like forever, while a product downloads. Take measures to minimize the file as much as possible. You can achieve this by compressing it in a zip file or minimize the graphics as much as possible. Ideally, information products will download in less than 60 seconds. If it takes longer, a simple solution is to be sure to let customers know this in advance so they can be prepared.
No Customer Support
Not all your customers are tech savvy and there will be instances where someone has difficulty downloading your product. You want to make sure that you have systems in place to address any download difficulties. Either a phone number, email address, or a ticket system should be readily available. Don’t make your customer jump through hoops to get their product.
Done right, your launch will help you meet and possibly exceed your business goals. No one is perfect and everyone makes mistakes. Cover your bases before you begin your product launch by avoiding these common boo-boo’s. Launched effectively, your information product can help you achieve just about any business goal.