Every virtual event you decide to host within your business should have a web site sales page. Why? Your web sales page is your main promotion. This is where your target market is going to go to learn the details about your event and ultimately, make the decision to register or pay to attend. A sales page is an important aspect of promoting any product or service and a virtual event is no different. You need to spend the time to create an attractive and effective sales page with the right keywords, and right information.
As part of your planning process this should be right near the top of things to do. There doesn’t need to be a high level of skill and you don’t need to be a copywriter (although if you have one or want to hire one this is a great resource to have). Try doing a small event, such as a teleseminar, that you might schedule to do every month. Look at other web sites for coaches, consultants, speakers, online businesses, and others, who host virtual events regularly and see how they do their sales pages.
Here’s a glimpse into my virtual event sales page checklist to help you out and an example to view:
1) Decide where to put your sales page. By this I’m referring to where your web sales page will be. There are a few options here and only you can decide what is best for you. If your doing a teleseminar or webinar, for example, you could just add it to one of your already existing web pages. This may be something like an Event web page that you already have. Or you may decide to create a new page within your website specifically for the event, so you can customize the page itself.
2) Create the text content for the web page. This is definately one piece that I recommend you do. Not only are you the only one that knows what your event is going to include but it will actually help you with compiling your promotions and really clarify what information you’ll be sharing with your guests.
There are a some critical pieces that you should minimally have:
- a good title, preferably with key words
- the date and time of your event (I’ve seen this missing on many web pages and there is nothing more frustrating than this. Don’t make this mistake!)
- what the event is about. This should be related to your title and it should be cohesive and relevant information for your target audience.
- list at least 3 or more benefits of your event so guests know if this is right for them (you want to let them know what pain you’re going to help them with or the solution you’re going to provide them with)
- list a minimum of 3 or more outcomes (or what guests will learn) at your event. (give your guests a reason to want to attend so they can decide for themselves)
- have a call to action to make them want to sign up or pay for your event
- Don’t forget the opt-in box or your purchase button.
3) Now you can structure the design of the sales page. The look and feel of the web page from fonts, to colors, adding pictures, to placement of your opt-in box or purchase button.
4) Make sure that you have enough lead time to get the web page up and running so you can promote your event without feeling a time crunch. There is nothing more stressful than having to rush this, whether you are adding this to your web site yourself or you have a web person on your team to delegate this to.
When planning your next virtual event make sure to add this piece in your checklist of to-do’s, preferably right near the beginning. Without a web sales page, you have no link to use in your different online promoting avenues. People need to see your sales page and you’ve got to make this a steller page for each and every event so people will want to register.
Do you set up your own sales pages for your virtual events? Share your tips, triumphs or challenges!