How to Design Coaching Packages Your Clients Can’t Resist

Sep 15, 2023

Looking to build the cornerstone of your coaching business? It all starts with customized coaching packages. These aren’t just bundles of sessions; they’re your business’s first impression and the standard of professionalism you set. 

Crafting your packages is both an exciting and challenging task for any coach. Think of it as doing double duty: it sets the initial tone for your client experience and provides a strategic framework for your business. 

If you’ve ever wrestled with questions like, ‘How many packages should I offer?’, ‘What should I include to make each one valuable?’, ‘How do I differentiate my packages from competitors?’ or ‘What’s the best way to communicate the value of each package?’ You’re in good company. 

I’ve navigated these questions myself, both from clients and in my own journey, and I can tell you your answers are foundational. That’s why this guide is all about giving you the directions you need. 

We’ll dive into the specifics of crafting coaching packages that answer these questions and a clear roadmap to creating offerings that resonate with your clients and align with your values.  Let’s get to it.


Why Coaches Should Create Coaching Packages

Why Coaches Should Create Coaching Packages

Initially, many that do coaching work ‘wing it,’ offering sessions based on gut feel or immediate client needs. I get it, you just want to start selling. Yet, those coaches who invest the time and effort into carefully crafting intentional packages know that it goes beyond just ticking off a box.

It’s one of the most impactful moves you can make for your coaching practice. Here’s why:

  • Elevate the Client Journey: Tailored packages show your clients that you’re not just offering a service; you’re providing a customized experience that understands their unique needs.
  • Financial Clarity: Offering set packages simplifies the financial aspect for both you and your clients. You get a clearer revenue stream, and they get transparent pricing.
  • Be Unforgettable: In a sea of similar offerings, your unique packages are your signature. They’re what make clients think of you first when they need help.
  • Operational Zen: Streamlined packages mean less admin chaos and more time focusing on what really matters—helping your clients succeed.
  • Target with Precision: Specialized packages act like a magnet for your ideal clients, pulling them closer to your brand and away from the competition.

The decisions you make about your coaching packages serve as the building blocks for your entire business.

Remember, success in coaching is all about giving your best and being unique, so make your online coaching packages shine.

Common Mistakes Coaches Make When Creating Coaching Packages

Common Mistakes Coaches Make When Creating Coaching Packages

Many programs that teach people how to be coaches don’t focus on the business aspect of offering packages.  Typically, what I see happening after someone completes their programs is that they usually end up doing one of two things: 

1. Offering Single Sessions

This method might be well-intentioned, but it is like trying to learn a dance in one go. You might stumble.

Single lessons leave you hanging. You might ask, “Am I good enough? Do I need more practice?” It is not very clear.

Now picture a package of lessons tailored just for you. It is a safety net. You can trust the process. It gives you courage. It helps you learn at your pace over a few weeks or months. You get to dance confidently and with joy. That is the way to learn!

2. Creating The “Industry Standard” Package

It’s tempting to take the easy route by grabbing some templates from a course, copying a successful coach’s package, or using the standard package. These are all great for getting you off the ground and getting you thinking, but don’t stop!

You must be different if you want to have more clients. Your coaching packages should show off YOUR skills. They must be about what YOUR clients want to achieve.

Do not just throw together a “3-month package.” Name it something catchy, like “Revamp Your Eating Habits in 90 Days!” This example is compelling and focused on what the client wants.

Make it specific. Make it unique. Make it about results.

Ultimately, what you offer should reflect YOU and what your client wants. That’s how to make a coaching package that genuinely works.

How Creating a Coaching Package Benefits You 

Crafting your coaching offerings is more than just a business task. It’s a meaningful step that brings multiple benefits to your coaching practice. Let’s explore how this simple action can enrich your business in several ways.

It Helps You Package Up Your Expertise

To make a real difference in your client’s lives, designing a coaching package is a transformative process that allows you to distill your unique skills and expertise into a tangible offering.

Your packages reflect your years of experience, specialized training, and the unique perspective you bring to the table.

As people recognize the value you bring, your brand grows. And that’s an exciting way to make your mark, be the best coach you can be, and ensure you’re always putting your talents to good use. How awesome is that?

Build a Sustainable Business

Coaching packages are not just products but the building blocks of a sustainable business. Securing a stable income with packages is a primary focus. But if you think beyond the ROI, it’s actually a roadmap for your entire business operation.

Your packages define how you attract, engage, and retain clients. 

That’s also the perfect flow for – 

  • your marketing strategies, 
  • your client relationships, 
  • your daily schedule!

Creating well-thought-out online coaching packages helps you to establish these all important business systems. This includes overcoming online business challenges to make your practice more impactful and ultimately, more rewarding.

When you nail down your service products, every other aspect of your business starts to align. Your first marketing plan and sales funnels that set the stage for your business to grow and thrive.

Marketing and Selling is Easier with A Coaching Package

Selling a coaching package is straightforward when it comes with a clear time limit, cost, and outcome. Why? Because you are giving people the change they want, not just a bunch of talk.

When you sell a package, you’re essentially offering a recipe for success. You outline the steps, the time commitment, and the expected results. 

For example, a package named “Double Your Revenue” could include sessions on market analysis, sales funnel optimization, and customer retention strategies. Another package, “First-Time Manager Mastery,” might focus on leadership skills, team dynamics, and communication.

When your clients can see the big picture, they’ll know exactly what they’re investing in and are genuinely excited about the relationship they are entering with you. 

It’s a win-win that makes marketing and selling more effective for you and makes decision-making easier for your clients.

How to Structure High-End Coaching Packages

To give the best experience and results that top-notch coaching clients expect, you will need to dedicate time and thoughtful planning into a structured package that really delivers.

1. Determine the Length Of Your Packages

One of the first decisions you’ll make when crafting your packages is how long they should be. This is an element that can make or break the client’s experiences. 

Too short, and you run the risk of clients being unfilled. Too long, and you might lose their interest or commitment. 

Determining the length is a strategic decision that aligns with the goals you’re helping your clients achieve. 

It sets the pace for the journey ahead and gives both you and your clients a clear timeframe to work within.

Essentially, it is your choice: Long, steady, or short and intense. You get to decide what fits you best.

2. Organize The Content Of Your Packages

Once you’ve nailed down the length of your program, the next step is to organize the content. This is more than just a list of topics. 

Spend time laying out the roadmap of the clients’ journey from where they are to where they want to be. Each session or lesson should build on the last, creating a cohesive and seamless flow.

For example, Say you are a dating coach who might start with profile optimization in the first week, move on to messaging techniques in the second, and then tackle first-date strategies in the third.

Here is a way you can think about it:

  • Who are the people you want to help, and what’s their goal?
  • What must they learn to reach that goal?
  • What’s the best way to teach them, step by step?
  • How much time will it take to teach this way?

Keep in mind that not every coaching plan is a fancy one. Starting simple gives you the flexibility to enhance your offerings later.

3. Consider Additional Support And Other Services

As you craft your coaching packages, don’t overlook the potential for adding value through extra support and services. 

This is an opportunity to offer multiple packages because, let’s face it, your clients may need more than just the scheduled sessions with you. 

For instance, you might offer email or text support between sessions or provide access to exclusive resources like webinars, templates, or even a private community forum. 

These additional touchpoints not only enhance the client experience but also set you apart from competitors.

Steps To Create Your Coaching Package


Steps To Create Your Coaching Package

Now that you’ve got a good grasp of the structure, it’s time to channel that into creating coaching packages that are as unique as you are. 

Let’s dive into the steps that take you from concept to a compelling offer.

1. Understand Your Expertise

This is a brainstorming session with yourself, so grab a notebook or open a new doc.

Start by listing the coaching topics or issues you find most engaging. Think about those sessions where you felt like you were truly in your element, where the time just flew by. What were you discussing? What problems were you solving?

Next, sift through client testimonials, reviews, or any feedback you’ve received. Can you spot recurring themes or specific praises that align with the topics you’ve just listed? These are indicators of where your expertise really shines.

Now, let’s get a second opinion. Have a trusted colleague or mentor? Reach out to them and ask them what they see as your unique strengths or areas of expertise. These outside perspectives can provide valuable insights that you might have missed.

Lastly, compare your findings against the needs and gaps in your coaching niche. Are you uniquely qualified to solve a specific problem or challenge? That’s your expertise sweet spot.

By taking the time to go through these steps, you’re not just identifying your expertise; you’re setting the stage for a coaching practice that’s successful and fulfilling.

2. Get To Know Your Ideal Clients

Before you can craft a coaching package that resonates, you need to know who you’re talking to. 

Here’s how to gather insightful information about your clients:

Market research is your friend: It’s how we get intel to meet real-world needs. Use online tools to understand better your target audience, potential clients, and the competitive landscape.  From market trends to buying behaviors, there’s no need to guess.

Pain Points: Now, dig into the problems they’re facing. Are they struggling with work-life balance, or are they challenged with scaling their business? Identifying these pain points will guide you in creating solutions that hit the mark.

Goals and Aspirations: What are your clients hoping to achieve? What are their end goals? This will help you tailor your coaching packages to offer not just solutions but pathways to their dreams.

Communication Channels: Finally, figure out where these ideal clients hang out online. Are they active on LinkedIn, or are they more of an Instagram crowd? Knowing this will help you target your marketing efforts more effectively.

When you invest the effort to get to know your ideal clients, your packages go beyond just solving problems—they become offers your clients can’t resist.

3. Outline Your Offering

Now it’s time to get creative and design a package! One that not only showcases your expertise but also perfectly aligns with your clients’ needs.

What’s in the Box?:  This is your opportunity to package your value in a way that speaks directly to those you aim to serve. Start by jotting down the must-haves for your package. Think one-on-one sessions, group calls, and even some handy downloadable guides.

How Long’s the Journey?: Decide the length of your coaching package. Is it a quick 4-week boost, a 3-month transformation, or maybe a 6-month deep dive? Make sure it aligns with the goals and outcomes you’ve set for your clients. 

Extra Goodies/Value Adds: This is where you get to sprinkle in those extra goodies that make your package irresistible. Consider what bonus items or resources could make your package even more appealing. Worksheets, exclusive webinars, or access to a private online community, perhaps?

Clarify Outcomes: Spell out the wins your clients can expect. Whether it’s mastering a skill or achieving a specific goal, make it crystal clear. This isn’t just for them; it’s your marketing gold.

4. Get Feedback

Before you go live with your online coaching package, it’s wise to test it out and get some eyes on it.

Peer Review: Share your outline with a few trusted colleagues or mentors. They can provide valuable insights that you might have missed.

Target Audience: Ask people who might use your product or service what they think. Their feedback can be gold.

Revise: Take the feedback seriously. Tweak your package as needed to make sure it’s hitting all the right notes.

5. Polish and Publish Your Package

You’ve done the work, gathered feedback, and made your revisions. Now it’s time to share your package with the world!

Website: Make sure your package is clearly outlined on your website, complete with all the details and benefits. The goal is to make it impossible for visitors to miss your offer while browsing your site.

Marketing Channels: Use all available channels to announce your package—social media, email newsletters, and even webinars can be effective. And don’t underestimate the power of SEO-optimized blog posts for organic reach. 

Track and Tweak: Once the package is live, keep an eye on how it’s performing. Are people signing up? Are they completing the program?  Use simple yet effective tools to track these things, and don’t hesitate to make small changes to improve. 

Ready to Create Your Compelling Coaching Package?

Building customized coaching packages isn’t just a fancy option; it’s necessary in today’s competitive landscape. 

By tailoring your offerings to meet individual needs, you’re providing value and laying the foundation for client success.

This personal touch, this thoughtful crafting, sets your services apart and turns ordinary interactions into thriving, fruitful partnerships. 

If you found this guide helpful, why not share this post with other coaches who could benefit? Or get in touch with me for more personalized guidance on your journey.



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