Ever found yourself screaming at your computer screen? There are some days when it’s a rocky journey to navigate the wild world of online marketing as a coach, solopreneur, or small business owner. But there is a secret weapon that smooths this out for an online business: the digital project manager.
You might be scratching your head, wondering, “A what now?”. It’s okay, this role is often overlooked as we mostly fly in the digital background.
Heck, you might not even realize that a digital project manager is exactly what you need!
So let’s explore what digital managers are.
Well, we’re the ones who make sure all your digital projects, from website development to marketing campaigns, get done on time, within budget, and to the highest standard.
This may sound broad and it’s because the role of a digital project manager can greatly vary depending on each business’s needs and goals.
Overseeing your website, digital marketing campaigns, product launches, or even handling your customer relationship management requires knowledge in these areas. Plus they need skills with the technology and platforms that are used for the online project.
You see, the skills and experience of a project manager have evolved, along with all the digitalization and this change is what sets us apart.
Today, you’ll see those that are specific to one digital area while others cover multiple aspects, such as video projects, events and conferences, web applications, or branding and creatives. Yet, others will specialize by industry, like e-commerce, real estate, or fitness.
No matter what type of skills and expertise a digital project manager holds, we thrive on collaboration.
The key is that without your input and involvement, a project manager can’t effectively translate your vision and goals into the project. And then be able to efficiently communicate that project to everyone involved so it gets done.
What digital project managers are not is a magic wand that can instantly solve all your problems or run your whole business for you.
We’re not a replacement for a dedicated team of specialists in areas like web development, graphic design, content creation, or SEO.
Instead, we’re here to coordinate these efforts, ensuring everything truly aligns with your business goals and propels it towards success.
In my role as a digital project manager, I leverage all my tech skills and my commitment to understanding my client’s unique needs to provide personalized solutions.
I’ve been through funnel burnout, I know the frustration of taking way longer than expected, I understand the challenge of letting go of doing everything.
Whether you are going solo right now, just getting started, or have a team, my goal is to empower you. Helping you reflect your vision and take control of your digital marketing efforts, streamline your processes and achieve your business potential.
Keep reading as I’ll dive into the variety of tasks I juggle as a digital project manager, the common struggles you might be facing in your online business, and how these valuable services can help.
The Digital Maestro: Orchestrating Your Online Success
Music has been a part of my life since an early age and if you’ve ever had the pleasure of watching an orchestra perform, then you’ve seen the conductor at work.
They’re not playing an instrument themselves, they don’t usually say any words, but they guide every section of the orchestra through the musical score, bringing it to life by creating a harmonious performance.
That’s a lot like what a digital project manager does!
You could think of me as a conductor for your online business, guiding and coordinating all the different digital parts to create a harmonious online presence.
So what does this mean for you and your business? You don’t have to orchestrate everything by yourself!
I’m here to ensure that all the different elements of your online business work together seamlessly. Whether it’s creating a lead magnet funnel or a sales funnel that guides your customers on their buying journey, organizing a webinar to share valuable insights, or overseeing the development of a sales page for your amazing programs, courses, or services.
And that’s just the start! I also help streamline your processes, manage your online courses, create standards for systems, provide training sessions for you or your team to improve skills, and much more.
But here’s the thing – I can’t play all the instruments myself and do it all. No one can. The key is knowing what’s involved and how to coordinate all these tasks effectively.
There’s nothing more valuable than having someone like me guiding and supporting you to ensure that every aspect of your online presence works together seamlessly.
You need to progress in your business by focusing your time and energy on what you do best versus getting caught up in tasks and running on empty.
I see people facing some common struggles as they fuel their online business, so in the next section, I’ll show you how a digital project manager can help.
Tackling the Tangle: Overcoming the Struggles of Online Businesses
Running an online business can feel like you’re George of Jungle, strong as you can be but … “watch out for that tree!”. There’s a tangle of tasks to manage, from marketing to customer service to product development, and, well, it can be downright overwhelming.
Reality sometimes, is it might feel like you’re trying to achieve the impossible, given the platforms you’re using and the budget you’re working with. But here’s the thing – this shouldn’t stop you.
Try this exercise.
Fill in the blank: “I’m stuck on __________, and it’s frustrating because I know it’s important for my business, but I just can’t seem to get it right.
How do we overcome and find the right solutions for us?
Sometimes, we’re just too close to our own businesses to see clearly. And figuring out how to start is often the first hurdle.
Here are some common struggles you might be facing and ways that my expertise as a digital project manager may help you solve them:
- The Overwhelm of the Digital World
The digital world is a vast and complex place. There’s so much to do and so much to learn. If you’re not a tech whiz, it can be hard to keep up with all the latest tools and trends, let alone use them effectively. You might find yourself spending hours trying to set up an email campaign, struggling with the software, and ending up with a result that’s far from what you envisioned.
→ Let’s bridge this gap. I’ll guide you through the tech maze, helping you understand and utilize the tools that are most beneficial for your business. Plus, I stay up-to-date with the latest digital trends and tools, so you don’t have to. You don’t have to be a tech expert to succeed online, you just need the right support.
- The Mirage of Overnight Success
It’s easy to look at successful online businesses and assume they achieved their success overnight. But the truth is, every successful business has a story of hard work, perseverance, and strategic planning behind it.
→ Align your long-term vision. I can help you set realistic expectations and create a strategic plan that fits you. Instead of chasing the next big thing, we’ll focus on building a solid foundation for your business that will support sustainable growth.
- The Trap of Unrealistic Goals
With so many possibilities in the digital world, it’s easy to set goals that are beyond your current resources and capabilities. Like when I hear someone say it only takes 15 minutes to set up a website. It so does not! This leads us down the path to frustration and a feeling of being stuck.
→ Achievable goals. I can provide an objective perspective and help you set achievable goals. We’ll assess your resources and capabilities, and then create a realistic roadmap for your business.
- The Struggle of Time Management
Tasks build up and have a way of getting out of control. Without effective time management, you become reactive and this can lead to constantly putting out fires. It slows your progress, drains your energy, and prevents you from focusing on the bigger picture of your business.
→ Organization. It’s just a simple matter to prioritize your tasks and manage the digital workflow. We’ll work together to use project management tools to organize your tasks and deadlines, freeing up your time while boosting your efficiency.
- The Misconception of Doing It All
You might feel like you need to do everything yourself to succeed in the digital world. But trying to do it all can lead to burnout and hinder your business’s growth.
→ Ask for help! It’s important to recognize when tasks are outside your area of expertise or are consuming too much of your time. Delegate tasks to others who have the expertise and can do them more efficiently. I’m one option that can ensure that all aspects of your online business are being handled effectively.
So, as you can see there ask yourself: What’s the one task or area in your online business that, if improved or delegated, would let you breathe easier and focus more on growing your business?
Remember, you don’t have to do it all on your own. As your digital project manager, I’m here to help you untangle the complexities and overcome the struggles of running an online business.
Wondering about the specific value a digital project manager can bring to your online business? Let’s explore this.
Value Advantage: How a Digital Project Manager Boosts Your Business
In the previous section, we delved into some of the common struggles of running an online business and how a digital project manager can help overcome them.
But you might be wondering, what does this look like in real life? How does this translate into tangible benefits for your business?
Let me share a story from my own experience. I’ve been fortunate to collaborate with a client who runs the Transform Coaching Academy. This exceptional accredited coaching certification program has been running every year for over a decade now, with hundreds of successful graduates.
From her first launch to today, I’ve been by her side her every step of the way. I’ve been involved with everything from the technical setup of the program to managing marketing campaigns and coordinating with other team members.
Together, we’ve optimized the customer journey, ensuring a smooth flow of leads to the sales page and ultimately, converting those leads into customers.
The results? An increase in productivity, a decrease in stress levels, significant improvements in the program’s performance, and consistent steady growth and income.
This is the value of a digital project manager. It’s not just about doing tasks – it’s about bringing expertise, strategy, and coordination to your online business, leading to real, measurable results.
Let’s consider some questions that might be on your mind.
Efficiency and Expertise: Would it be beneficial to have someone who can efficiently set up an email campaign or a lead magnet, saving you hours of work and frustration?
Strategic Planning: How about having someone to brainstorm with and who can provide guidance on setting up a group coaching program or online training course?
Collaboration and Coordination: What about having a central figure who can coordinate with your team, ensuring everyone is on the same page and working towards the same goals?
Time Management: Could you use some support on organizing your systems or some training on platforms so you have more time to focus on what you do best?
Impact on Earnings and Profit: Would it be worth it to invest in a digital project manager if it could potentially increase your earnings and profit?
Why Not Just Hire a Virtual Assistant or an Agency?
While virtual assistants and agencies can be valuable, a digital project manager offers a unique blend of strategic oversight, technical expertise, and team management. They can provide a level of service that is tailored to your specific needs and goals, which can be especially beneficial for growing businesses.
It is so valuable to have a go-to person who’s just a message away when you hit a roadblock. Someone, you can ask, what step do I take next? Someone, who can peek into your email automation when something’s not right, or someone to brainstorm with and work with you to plan out your marketing strategy for your next group coaching program.
These are the type of moments when having a digital project manager on your side can make a world of difference. But it’s more than that, it’s helping you overcome fear and uncertainty, so you can make more confident and informed decisions.
Final Note: Unlocking Your Business Potential with a Digital Project Manager
As coaches, freelancers, solopreneurs, entrepreneurs, and small businesses our primary goal is to serve our clients. But the added complexity brings along its own challenges.
From managing the technical aspects and coordinating marketing campaigns, the multitude of tasks can quickly become overwhelming.
But you don’t have to navigate this digital jungle alone!
Throughout this post, I’ve highlighted my perspective on the role a digital project manager can play in your online business.
- They bring efficiency, expertise, and strategic planning to the table, helping you streamline your processes and manage your projects more effectively.
- They can coordinate with your team, ensuring everyone is on the same page and working towards the same goals.
- They can provide guidance and support for transforming your business and propelling you toward the success you envision.
Ultimately, they can be an invaluable asset to unlocking your business’s potential, leading to increased earnings and driving growth.
So, if you’re feeling overwhelmed by the tangle of tasks in your online business, consider the value of a digital project manager. Seeking help is a sign of a savvy business owner who understands the value of collaboration and expertise.
As a digital project manager, I’m committed to helping businesses like yours thrive in the digital world.
If you’re ready to take the next step, I invite you to reflect on the struggles you’re currently facing in your business. Send me an email message with your answer to the question: “What’s the struggle tying you up in knots?” Let’s start a conversation about how we can overcome these challenges together.
Meet Lori, I plan, manage, build, and implement funnels. I help online coaches navigate ways of working and thinking about the flow and connection with their leads and clients. Reducing their business stress, frustration, and overwhelm and replacing it with focus, and clarity to make decisions and ultimately find the solutions that are right for them.
